Laboratoires Bionext

Bionext: a key player in medical biology in Luxembourg with over 70 sampling centers.
BACKGROUND

A strong brand, innovative positioning

BIONEXT wanted to strengthen its visibility, unify its brands and consolidate its leading position in a constantly evolving sector.

OBJECTIVE

Consolidate your position as market leader

> Unification of brands for easier identification and greater visual consistency
> Creation of a new logo centered on the "X", symbol of the connection between people and technology, integrated into a sampling tube, a central element of the business.
> Definition of a new visual identity, modern and adapted to digital, to be applied to all secondary brands.
> Deployment of this new identity on all communication media and in all laboratories.
> Design of a new, comprehensive and accessible website, designed for patients, professionals, companies and laboratories.
- Appointment booking, results consultation, access to digital services (MYLAB, PICKEN DOHEEM, LABOMOBILE)
- Interactive mapping of sampling centers
- Practical information and medical advice
- Smooth navigation and optimized user experience
- The site: www.bionext.lu

Learn more about how we work with strategy,identity and storytelling

Schueberfouer - FNCF

The Schueberfouer is the oldest funfair in the world, no less! Everyone knows it, everyone loves it. But how to innovate its communication in this context? By proposing a new message: "Official supplier of emotions since 1340", and by giving a voice to those who bring it to life every year: the fairground workers.
BACKGROUND

Official supplier of emotions since 1340

It's at the "Schueb" that every year, with family, friends or colleagues, we go in search of emotions. Strong emotions, tender emotions, gustatory emotions, visual emotions - in short, all kinds of emotions!

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OBJECTIVE

Asserting the Schuberfouer's vital role for young and old alike!

> Creation of a new slogan
> Implementation of communication campaigns
> Animation of social networks
> Creation of ticket books
> Creation of a photo wall to take photos throughout the festival.

Vinissimo

Vinissimo is the must-attend event for Italian gastronomy, and we support them on a daily basis to enhance their communications.

Vinissimo
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