In collaboration with EY, a summer campaign has been designed to raise awareness of vaccination, by highlighting the moments of sharing made possible by the vaccine.
Keep in mind the importance of vaccination against COVID-19 without being too intrusive during the summer period.
In association with EY, wait: has come up with a campaign based on summer, the time when we get together with family and friends. And the covid vaccination makes it possible to do just that.
The campaign is based on a number of static and video visuals, aimed at all target audiences, and depicting those moments in life to which we all aspire.
The message "made possible by covid vaccination" underscores the point, all with a fresh, colorful DA to keep with the summer theme.
The campaign was broadcast in 2 phases: > A "pre-summer" campaign from July 1 to 15 in print and OOH to reach targets still in Luxembourg.
> A "summer" phase from July 15 to August 15 on digital media to reach holidaymakers wherever they are on vacation.
The campaign kept vaccination at the forefront of people's minds, while adopting a positive tone suited to the summer period.
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Organisation de l’événement « Pose de la première pierre » sur site :
As autumn approaches, an awareness campaign has been launched to remind people of the importance of a complete vaccination schedule against Covid-19.
