Projects

Identité & outils de communication

Identity & communication tools

SYNDICAT DES PHARMACIENS LUXEMBOURGEOIS

SYNDICAT DES PHARMACIENS
LUXEMBOURGEOIS

Ouverture de la boutique Omega à Luxembourg

Goal

The SPL represents the rights of pharmacists in Luxembourg. Its mission is to defend the professional interests and those of pharmacy in general in dealings with the national authorities and all national and international bodies.

The union has developed a new "2030" strategy in the form of a white paper to set out the challenges and opportunities facing the dispensing pharmacist and how pharmacists want to be more involved in the health policies of the near future in order to face the challenges facing the health system together with the other health players.

Solution

In order to achieve these objectives, wait: first of all proposed an overhaul of the union's identity to give pharmacists a new place in the Luxembourg healthcare system.

Then there's the creation of a new narrative around the proximity, skill and experience of the pharmacist, an ideal place to support patients.

Next, the production of the necessary communication tools: new website, white paper, toolboxes for trade shows, etc.

The pharmacists' union's new website highlights the 2030 project, while presenting the role of pharmacists and the services they provide. The site also provides all the practical information you need, such as on-call pharmacy opening times and job vacancies available in each pharmacy, as well as a section reserved for pharmacists to facilitate discussion within the union: www.pharmacie.lu

Identity & communication tools

BIONEXT

Ouverture de la boutique Omega à Luxembourg

Goal

BIONEXT, a 100% Luxembourg laboratory, is a major player in the private medical biology market, with more than 70 sampling centres throughout the country.
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With the aim of boosting its visibility and consolidating its position, BIONEXT called on wait: to completely rethink its identity and develop the tools required for this transformation.

Solution

The first step in this process was to unify the various brands, making them easier to identify and recognise.

The new logo represents the emblematic "X" of BIONEXT, the connection between human beings and technology, associated with a blood sampling tube, an essential element in biological analysis.

The new visual identity was created to modernise the brand, with a choice of colours adapted to digital media. The secondary brands have been developed using the same model. This identity is now deployed on all communication media and in every laboratory.

The new BIONEXT website has been designed to meet the needs of patients, healthcare professionals, laboratories and companies. It is a comprehensive platform that allows users to obtain information, access practical advice, book appointments and consult their results.Navigation is simple and efficient, and allows connection with BIONEXT's digital services such as MYLAB, PICKEN DOHEEM and LABOMOBILE.Finally, a detailed map of sampling centres allows users to identify the nearest site and obtain all the practical information they need.Discover the new website: www.bionext.lu

Communication campaign

LOSCH

Ouverture de la boutique Omega à Luxembourg

Goal

The launch of the new "EXCLUSIVE Used Cars by Losch" showroom dedicated to top-of-the-range used cars. Located in the Cloche d'Or district of Paris, the showroom is set to raise its profile and visibility.

Solution

Creation of an advertising campaign to highlight the showroom's newness and its "secret" nature: Luxembourg's best kept secret.

Distribution via a selection of digital media tailored to the target audience.

Creation of dedicated signage to better identify the showroom from Boulevard Raiffeisen.

Website

BOUCHERIE EMO

Ouverture de la boutique Omega à Luxembourg

Goal

Since 1865, Emo has been the brand name of a traditional Luxembourg butcher, synonymous with quality and expertise. With 14 outlets across the country, Emo is one of the leading butchers in Luxembourg. To complete its offer and ensure the best possible communication of its brand, Emo wanted to create a new website.

Solution

The wait agency, which is already working with Emo on a day-to-day basis, designed and produced a website that presents the brand, its range, its history and the latest news.

The butchers' offer is also presented by highlighting their weekly promotions

Finally, there is a practical section where you can locate the various sales outlets and view and respond to job offers.

The site's design is deliberately sober and elegant to emphasise quality and expertise, while offering a simple and functional UX to ensure a fluid and efficient experience.
Discover the new site: www.emo.lu

Branding & website

PÂTISSERIE HOFFMANN

Ouverture de la boutique Omega à Luxembourg

Goal

With soon to be 19 points of sale, Maison Hoffmann was founded by Jean-Marie Hoffmann, a passionate man whose quality, creativity and attention to detail have been recognised and celebrated for over 30 years. The brand is keen to consolidate its position as a key reference in Luxembourg.

Solution

wait: agency has risen to the challenge, offering a complete new identity, starting with a new logo and all its many variations, as well as a brand new e-commerce website.

The new identity of Pâtisseries Hoffmann starts with a new logo that combines elegance and tradition. A logo that illustrates 30 years of dedication to quality and detail. The identity also includes the traditional orange colour, which has been strengthened for elegance and standardised across all versions to ensure brand consistency. Several versions of the logo have been created to suit all print and digital media.

There was a wide range of applications: shop windows and storefronts, interior decoration, complete packaging (bags, boxes, jars, labels), brochures, delivery lorries, etc.

To underpin the new identity of Pâtisseries Hoffmann and offer its customers a new digital offering, wait: has designed and created a modern, elegant website featuring all the products in the catalogue for sale: catering, bakery, pastry, confectionery, ice cream and made-to-measure cakes. A sober, uncluttered design to give pride of place to the products and showcase the company's expertise. A simple, functional UX to ensure a smooth, efficient experience. Full e-commerce functionality tailored to the different product categories, while adapting to production constraints.
Discover the new site: www.patisserie-hoffmann.lu

Communication campaign

DIRECTION DE LA SANTÉ

Ouverture de la boutique Omega à Luxembourg

Goal

As the autumn season gets underway, the Health Department wanted to remind the public of the need to be vaccinated against Covid-19.

Solution

The agency wait & EY have created a dedicated campaign in a "straight to the point" spirit, in stark contrast to the previous summer campaign, which was more suggestive.

The campaign is based on the notion of time, to emphasise the importance of being vaccinated before the weather changes and Covid-19 returns. We therefore used a clock and a slogan in 5 languages: "It's time", as well as a tagline to reinforce the importance of having a complete vaccination profile: "Every dose matters", again in 5 languages.

A series of eye-catching static or animated (video) visuals have been produced in a variety of formats for an initial phase of the campaign from 15 September to 15 October, followed by other visuals for a second phase from 15 October to 15 November. Bright colours have been chosen to attract attention and create continuity with the previous campaign.

A wide range of channels will be used, including posters, print, online, events and social networks, to reach all target audiences in Lëtzebuergesch, German, English, French and Portuguese.

Identity & communication campaign

PROMOBE - POURPELT

Ouverture de la boutique Omega à Luxembourg

Goal

Pourpelt is a new development in Bertrange comprising several residences and detached houses. The developer wanted to promote the project and generate leads.

Solution

Creation of a complete visual identity for the project.

Creation of various communication media: 3D visuals, sales brochure, site closing banners, dedicated website, social networks.

Creation of an event in the form of a discovery barbecue on the project site, including organised tours of the properties, catering and entertainment for young and old.

Promotion of the event through an "all box" targeted at the project's geographical area.

Creation of a print and digital communication campaign in several Luxembourg media.

Social network management: strategy, content creation and distribution. Dedicated advertising campaigns.

Content strategy, creation & management

CLOCHE D'OR SHOPPING CENTER

Ouverture de la boutique Omega à Luxembourg

Goal

The Cloche d'Or shopping centre is one of Luxembourg's leading shopping centres. The shopping centre has continued to grow since it opened in 2019 and aims to strengthen its local roots & the reasons to come, develop traffic and time spent in the centre, and demonstrate its values and sense of the common good.

Solution

The wait: agency was entrusted with creating all the shopping centre's content and managing it on various platforms.

Implementing a content strategy to support the centre's communication objectives.

Creation of content illustrating the entire marketing plan for social networks and the website.

Creation of content dedicated to the centre's image to highlight its values.

Creation of content dedicated to the various brands to increase their visibility.

Managing the distribution of content on the various platforms (website, newsletters, emailings, social networks) to develop audience acquisition and engagement.

Community management of the centre's social networks.

Summer campaign

DIRECTION DE LA SANTÉ

Ouverture de la boutique Omega à Luxembourg

Goal

Keeping in mind the importance of vaccination against COVID-19 without being too intrusive during the summer period.

Solution

In association with EY, wait: has devised a campaign based on summer, the time when we get together with family and friends. And the covid vaccination makes it possible to get together today, while continuing to take care.

The campaign is based on a number of static and video visuals, aimed at all target audiences, and depicting those moments in life to which we all aspire.

The message 'made possible by covid vaccination' underlines the point, with a fresh, colourful DA to keep with the summer theme.

The campaign was rolled out in 2 phases: > A "pre-summer" campaign from 1 to 15 July in print and OOH to reach targets still in Luxembourg.
A "summer" campaign from 15 July to 15 August on digital media to reach holidaymakers wherever they were on holiday.

Identity, communication tools

HOSPILUX

Ouverture de la boutique Omega à Luxembourg

Goal

Hospilux, the official healthcare provider in Luxembourg, has decided to modernise its identity and communication tools with a view to creating a more dynamic image, enhancing the B2B customer experience and reaching new B2C targets.

Solution

wait: was responsible for this modernisation, starting with a facelift of the identity based on a new logo. The work consisted of simplifying the logo by reducing the number of colours, and revitalising it by choosing a more modern colour and typeface, allowing it to be used more flexibly in digital applications.

A new digital ecosystem has also been created to raise the company's profile, particularly among private customers, enhance the customer experience and generate leads: website, social networks, newsletters, etc.

The new website, now online, describes the company and its activities and offers 2 e-Shops: a Letzshop for private customers and a Pro shop for professionals: www.hospilux.lu

New elements are currently being produced to further enhance the customer experience, both digitally and physically, and will be launched by the end of the year.

Identity, tools & campaign for the Liewen project

IMMOBEL

Ouverture de la boutique Omega à Luxembourg

Goal

For its new eco-responsible project in Mamer, Immobel Luxembourg wanted to create its own identity, that of a neighbourhood on a human scale designed for nature lovers.

Solution

An approach based on the emotions that can be generated by a green, soothing, family environment. As Aristotle said, "Man is a social animal": he needs to be in communion with nature in order to flourish, but he also needs to be in communion with others, with other people, in order to live in harmony. The name of the project was obvious: "Liewen".

Creation of a dedicated brand identity and platform with a logo that illustrates life in all its simplicity. A brand universe based on natural colours, combined with visuals that reflect warm moments in life.

Development of a new website www.liewen-mamer.lu and dedicated, regularly updated social networks

Creation of all the elements required for marketing: brochures, flyers, plans, etc.

Implementation of a geolocalised media campaign around Mamer with a dedicated event

MiwwelFestival identity, tools & campaign

FEDAM

Ouverture de la boutique Omega à Luxembourg

Goal

To give MiwwelFestival a real identity and bring it to life as a brand all year round with a wide range of target audiences.

Solution

To make the MiwwelFestival a brand that underlines the quality, choice and excellence of the furniture industry in Luxembourg

Creation of a new identity based on events and festivities, without forgetting the promise of the participating local brands thanks to the baseline "Home Style in Luxembourg".

Development of a new website www.miwwelfestival.com and dedicated social networks with year-round updates

Launch of the festival with a dedicated campaign in the media and participating retailers

Positioning & Campaigning

DOVIT

Ouverture de la boutique Omega à Luxembourg

Goal

To introduce the Dovit home automation solution to a new target: the end user. A target group that is not necessarily familiar with the brand, or even with the benefits of home automation.

Solution

Redefinition of Dovit's positioning by adding a baseline under the logo "Give your home a brain".

Creation of a dedicated campaign to underpin this new positioning

Distribution of the campaign in print and digital on media that have an affinity with the target audience

Automobile Club du Luxembourg campaign

ACL

Ouverture de la boutique Omega à Luxembourg

Goal

Raise the profile of ACL and recruit new members

Solution

Creation of the "Lëtz-Attitude" concept to draw attention to the club's many advantages, making it a real pillar of Luxembourg identity

Development of a print, outdoor and digital campaign in 5 languages

Creation of a bicycle street marketing campaign in the streets of Luxembourg

Omega boutique opens in Luxembourg

OMEGA

Ouverture de la boutique Omega à Luxembourg

Objectif

Announcing the opening of the first Omega shop in the Benelux countries

Solution

Creation of campaign visuals announcing the opening according to strict graphic rules

Selection of the most influential media: Wort, Paperjam, Facebook, Instagram, LinkedIn

Promoting the event to local journalists

Negotiating and managing media distribution and social networks

Positioning campaign for a specific current event

COBOLUX

Campagne de positionnement face à une actualité spécifique

Goal

For its annual campaign, Cobolux wanted to move away from traditional advertising and tackle more important issues in the sector

Solution

Creation of a story about the issues surrounding meat production: pollution, the vegan cause, etc.

Answers to these questions, drawing on the expertise of Cobolux

Creation of 2x8 Native Advertising articles (French and German) in the form of episodes describing the problems and solutions provided by Cobolux

Choosing and negotiating media: Wort and L'Essentiel

Broadcast over 8 weeks around 1 May

Repositioning the brand, branding and communication tools

IMPAKT

Repositionnement de la marque, branding et outils de communication

Goal

The need to raise the profile of the estate agency

Competitive positioning

Launch of a new agency

Lead generation

Solution

Redefinition of brand positioning and platform

Overhaul of communication tools: logo, banners, shop windows, vehicles, business cards, signs, etc.

Development of a new website: https://impakt.lu/

Redefining the media strategy

Creation and distribution of a Print campaign on Paperjam

Repositioning the brand, branding and communication tools

GOLF DE PREISCH

Repositionnement de la marque, branding et outils de communication

Goal

Supporting the major overhaul of the golf course to make it one of the top 10 in Europe

Confirm existing members

Generate new memberships

Supporting the redesign of the restaurant

Solution

Redefinition of brand positioning and platform

Overhaul of communication tools: logo, signs, business cards, social networks, etc.

Development of a new website geared towards lead generation: https://www.golf-de-preisch.com/

Setting up a monthly newsletter to keep players informed of progress on the golf course

Full branding of the new restaurant (name, logo, decoration, etc.)

Preparing events

Developing brand awareness and generating in-store traffic

VINISSIMO

Développement de la notoriété et génération de trafic en magasin

Goal

Develop brand awareness by explaining the innovative concept

Increase in-store traffic with no loss of average shopping basket

Solution

Implementation of a content strategy based on:

The Vinissimo concept (Grocery + Catering + Wine shop + Restaurant) and its Italian roots

Highlights: Italian regions and seasons

Creating top-of-the-range content to embody a quality image

Distribution via newsletters, posts on social networks, web articles, physical banners and in-store flyers

Overhaul of communication tools:https://www.vinissimo.lu/

Marketing launch for a residential property project

WEIERBACH

Lancement de la commercialisation d'un projet immobiler résidentiel

Goal

Launch of a new phase of the Cloche d'Or development project

Lead generation

Solution

Creation of the visual identity and storytelling for the project

Creation of two brochures for investors and the general public

Creation of 3D visuals

Development of a dedicated mini-site: https://weierbach.clochedor.lu/

Creation of tarpaulins

Development and distribution of a digital campaign: newsletters, media, social networks

Press relations

Marketing launch for an office building

THE BRONZE GATE

Lancement de la commercialisation d'un immeuble de bureaux

Goal

Launch of an office building at Cloche d'Or

Lead generation

Solution

Creation of the visual identity and storytelling for the project

Creation of 3D visuals

Creation of a brochure dedicated to the project

Showcasing a new building and a co-working concept

SPACES

Mise en avant d'un nouvel immeuble et d'un concept de co-working

Goal

Cloche d'Or building needs cladding

Announcement of the opening of the "Spaces" co-working concept

Solution

Create a tarpaulin showing the building in actual size to give passers-by and residents a concrete idea of what it will look like.

Creation of 3D visuals

Management of printing, delivery and tarpaulin installation

Our projects