BACKGROUND

Communication to reinforce membership and generate B2B leads

Leader in sustainable mobility in Luxembourg, with over 20,000 vehicles under management, Ayvens (formerly ALD Automotive Luxembourg) wanted to highlight the richness of its offering and assert its position as a trusted partner for both private and professional customers.
The challenge: develop brand loyalty and generate leads in the B2B segment.

OBJECTIVE

A digital content strategy to boost awareness and acquisition

> Brand positioning and design of a content strategy focused on awareness & acquisition
> Creation of social networking campaigns targeting the B2B market, in line with the Group's charter, with a choice of local visuals to reinforce the Luxembourg roots.
> Development of thematic templates (static and animated) that can be adapted to all formats.
> Continuous distribution plan:
- Organic posts: advice, presentation of services, customer loyalty
- Advertising campaigns: commercial offers, destocking strategies, B2B push
- Digital distribution on Facebook, Instagram, LinkedIn, then Google Ads and YouTube

Learn more about how we work with strategy,identity and storytelling

Schueberfouer - FNCF

The Schueberfouer is the oldest funfair in the world, no less! Everyone knows it, everyone loves it. But how to innovate its communication in this context? By proposing a new message: "Official supplier of emotions since 1340", and by giving a voice to those who bring it to life every year: the fairground workers.
BACKGROUND

Official supplier of emotions since 1340

It's at the "Schueb" that every year, with family, friends or colleagues, we go in search of emotions. Strong emotions, tender emotions, gustatory emotions, visual emotions - in short, all kinds of emotions!

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OBJECTIVE

Asserting the Schuberfouer's vital role for young and old alike!

> Creation of a new slogan
> Implementation of communication campaigns
> Animation of social networks
> Creation of ticket books
> Creation of a photo wall to take photos throughout the festival.

Immobel - Liewen

Support the launch of a new real estate project from A to Z.

Immobel - Liewen
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