Leader in sustainable mobility in Luxembourg, with over 20,000 vehicles under management, Ayvens (formerly ALD Automotive Luxembourg) wanted to highlight the richness of its offering and assert its position as a trusted partner for both private and professional customers.
The challenge: develop brand loyalty and generate leads in the B2B segment.
> Brand positioning and design of a content strategy focused on awareness & acquisition
> Creation of social networking campaigns targeting the B2B market, in line with the Group's charter, with a choice of local visuals to reinforce the Luxembourg roots.
> Development of thematic templates (static and animated) that can be adapted to all formats.
> Continuous distribution plan:
- Organic posts: advice, presentation of services, customer loyalty
- Advertising campaigns: commercial offers, destocking strategies, B2B push
- Digital distribution on Facebook, Instagram, LinkedIn, then Google Ads and YouTube
Learn more about how we work with strategy,identity and storytelling
• Organiser les sessions de travail en journée
• Doter les sessions de matériels performants et sécurisés
• Assurer la réception des invités, le transport, la restauration et l’hébergement
• Assurer une animation culturelle visant à faire découvrir le pays aux invités
• Détachement d’une équipe à leur service, de l’aéroport à l’hôtel
• Réservation et coordination avec l’hôtel Sofitel Europe au Kirchberg
• Privatisation de lieux prestigieux (Château de Vianden, Villa Pétrusse)
• Gestion et coordination avec l’ensemble des prestataires (traiteur, technique, chauffeurs…)
• Coordination avec les prestataires en charge des cadeaux remis aux intervenants
Support the launch of a new real estate project from A to Z.
