Leader in sustainable mobility in Luxembourg, with over 20,000 vehicles under management, Ayvens (formerly ALD Automotive Luxembourg) wanted to highlight the richness of its offering and assert its position as a trusted partner for both private and professional customers.
The challenge: develop brand loyalty and generate leads in the B2B segment.
> Brand positioning and design of a content strategy focused on awareness & acquisition
> Creation of social networking campaigns targeting the B2B market, in line with the Group's charter, with a choice of local visuals to reinforce the Luxembourg roots.
> Development of thematic templates (static and animated) that can be adapted to all formats.
> Continuous distribution plan:
- Organic posts: advice, presentation of services, customer loyalty
- Advertising campaigns: commercial offers, destocking strategies, B2B push
- Digital distribution on Facebook, Instagram, LinkedIn, then Google Ads and YouTube
Learn more about how we work with strategy,identity and storytelling
• Communiquer sur le projet via de nouveaux supports de commercialisation
• Faciliter la circulation des informations locatives et leur mise à jour
• Création d’une nouvelle identité visuelle
• Réalisation d’un site internet doté d’une carte interactive et d’un système de gestion des espaces libres.
• Création d’une landing Page dédiée aux commodités environnantes
• Réalisation d’une brochure commerciale et d’une brochure technique
• Création d’une vidéo « Drone » et de prises de vue photographiques du site
Support the launch of a new real estate project from A to Z.
